26th October, 2012
Mrs. Preeti Sharma was invited at Barcelona, Spain for attending an International Women’s Entrepreneurial Challenge (IWEC) as one of the key speaker. IWEC – International Women’s Entrepreneurial Challenge – is an initiative of the Barcelona Chamber of Commerce, in partnership with the Chamber of Commerce of Manhattan (New York) and FICCI/FLO (the Federation of Indian Chambers of Commerce and Industry Ladies Organization) supported by The US Department of State. The goal is to develop a global business network for successful women business owners, helping them gain and expand access to international markets.
IWEC also presents a platform for the exchange of knowledge, experience and connectivity among women business owners worldwide setting the stage for new business opportunities and joint ventures, and promoting social dialog among women entrepreneurs and business leaders.
She was part of a panel on “Global Strategy: Doing Business on the Earth” chaired by Prof. Mike Rosenberg of IESE where she spoke about the global realities and future challenges that make doing business around the world more complex than ever before. She discussed strategic approaches for dealing with them.